World's first cinema proportion TV

The world's first cinema proportion LCD TV

Philips unveiled the world's first 21:9 or 2.35:1 LCD television at the KL International AV Show which opened at the J.W. Marriot hotel in Kuala Lumpur, Malaysia today.

The Philips 56PFL9954 is a 56" full HD LCD with Ambilight and a Perfect Pixel HD engine, 200Hz scanning, 1ms response time, dynamic contrast ratio of 80,000:1, 17bit 2.25 trillion colours, five HDMI connectors and Net TV with wi-fi for online services.

It offers 2 X 15 watts sound system and Perfect Sharpness with 500 million pixels per second processing power.

The screen is 33% bigger than a letterboxed 16:9 TV.

When you play a Blu-ray disc or a normal DVD, it will automatically play the images full-screen. You have the option to play it in 16:9 format which means there will be vertical bars at the sides of the screen.

However, when you use it for Astro satellite TV channels or programmes which are in 4:3 format, you will have quite wide vertical bars.

Converting a 16:9 format movie into the 21:9 format results in some distortion of the images, but if you don't like that you can always convert it to 16:9.

Philips Malaysia is tentatively pricing it at around RM20,000 (US$1 = RM3.50).