If you thought the new-gen 3D TV technology which does away with powered glasses is the final product, you are wrong. LG has upped the ante by coming out with the world's largest Organic Light-Emitting Diode (OLED) TV which offers a refresh rate that is 1,000 times faster than its rivals.
LG claims that “OLED TV generates the most natural colours of any TV set at a much lower price point than could have been achieved using the standard manufacturing process”.
Havis Kwon, President and CEO of LG Electronics Home Entertainment Company told The Daily Telegraph that “OLED is clearly the future of home TV entertainment and LG is very focused on making this exciting technology as easy as possible for consumers to embrace.”
LG's set offers four color technology - red, green, blue, and white - instead of the standard three color RGB used in other manufacturers' OLED. LG has added white pixels to OLED panels to create a brighter image. The company says four colors allow for "more accurate color depiction."
LG describes the new set as having "infinite" contrast ratios, and said its manufacturing techniques now allow for less expensive large-screen sets than previously, www.sci-tech-today.com reported.
LG will launch the 55-inch OLED TV at the CES in Las Vegas soon, and it should be on sale by the end of this year.